A Marketing Plan For Australian Hardware - 958 Words

BSBMKG609 DEVELOP A MARKETING PLAN ASSESSMENT TASK 1 REPORT: AUSTRALIAN HARDWARE HOMEWARES - BRISBANE ORGANISATIONAL OVERVIEW INTRODUCTION: Australian Hardware is a chain of homewares stores in Brisbane that specialize in bathroom fittings, bedroom fittings, mirrors and decorative items. They currently have 15 stores spread across the greater Brisbane area, with all stores being managed and coordinated from their head office in Milton. Australian Hardware is close to entering its fifth year of operation; offering a wide range of home-ware items on easy-to-manage payment terms and supplies a three year guarantee on every item sold.†¦show more content†¦Increase sales from $15million per year to $20million per year in the next three years. 2. Increase our loyalty customers list from 10,000 to 15,000. 3. Establish brand recognition in Brisbane so that at least 1 in 3 people recognize our brand in a random survey taken in 18 months time. VISION Australian Hardware will be a national retail brand, catering to the needs of home makers with a range of unique, high quality home wares made accessible to all through our easy to manage payment plan. MISSION By 2020, Australian Hardware will have a significant retail, presence in home wares in every Australian capital city, starting with 15 stores in the greater Brisbane area and growing to 100 Australia wide. STRENGHTS: †¢ Excellent staffs who are highly skilled and knowledgeable about home wares. †¢ Great retail space that is bright, functional and efficient for a commercial urban district. †¢ High customer loyalty among repeat customers. †¢ Assortment of offerings that exceed competitors offering in quality, range and accessibility WEAKNESSES: †¢ A limited marketing budget to develop brand awareness due to the lack of critical mass and storeShow MoreRelatedMarketing Plan For Sell And Service Australian Hardware Products1042 Words   |  5 PagesStrategic objectives Objective 1- To sell and service Australian Hardware products in every state of Australia. Strategies priority: 1. Seek for suppliers, backers, allies or alliances within 3 months by the Brand or General Manager of the organization. 2. Manage meeting within 2 weeks once the alliances are found to consult with about the plan accomplish by general manager. 3. 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