Monday, September 30, 2019

John Proctor: Honorable or Not Essay

Many people believe John Proctor plays role of the dishonorable character in the play of â€Å" The Crucible † . I honestly believe he is actually honorable by his actions of goodness and redemption in the play . He proves this by the rejecting of continuing the affair with Abigail , confessing of his affair to Hale , and dying. In the beginning of the play , there is a scene in which he is with Abigail . Abigail says , â€Å" Give me a word John . A soft word . † . Proctor then says , â€Å" No , no , Abby . That’s done with † ( P 1224 ) . This shows that when John Proctor had the affair , he saw it as a mistake and started to reject Abigail . This shows how he sees his mistake and does anything to prevent himself from committing that error once again . Later , in Act II , Proctor confesses to his affair with Abigail . He confesses to Hale about his affair to ease himself of what he has been keeping to himself for quite some time . This explains how he is honorable by admitting his mistakes . He does not keep something of this dishonorable character to himself . He feels as if he must correct any mistakes he has committed in the past . I believe this action shows the audience that he is honorable to be able to confess the truth to any negative actions . Towards the end , during the final Act , he is just waiting to die . He confessed about his affair with Abigail , in addition , he also did confess to being a witch even though he was not . He believes that he is taking responsibility for his actions and even for those he did not do. Many people believe John Proctor is dishonorable because of his affair , but did he not confess ? Did he not die for something he did not even do ? I believe that his death gave him redemption for his actions with Abigail. I believe John Proctor is a very honorable in his confession of his mistakes in life and the mistakes of others . He has proven his honor throughout different actions in the play.

Sunday, September 29, 2019

Are we happier than out forefathers? Essay

The word ‘Forefather’ is the word of great honor and regard, and it may be one of the biggest controversy and irony if we entangle ourselves whether we are leading a happy life or our forefathers were. Though science and technological development has made our lives comfortable and easy, providing all luxuries and comforts yet, the side effects of it’s are worst as we have lost the peace of mind and the time has come that we people are now resisting on YOGA and meditation i.e. the teaching of our forefathers. Flourishing of YOGA and meditation centers in town and cities are the instance of it. Internet makes us close to the people of the world yet we have lost the warmth and charm of physical meetings and physical presence. The warmth and charm our forefathers felt by traveling abroad and by physical meetings to the people concern. Although science advancement has opened many phases of employment yet it is not fulfilling the proper needs of employments as we have seen the youths wandering here and there in search of jobs. In this concern, our forefathers were at much better place as heredity occupation system was in existence and children very often applied the same profession of their forefathers. Imaginations have been lost in literature arena as today mostly our findings are in the shape of Medical journals and technological journals, but the emotions, sentiments and even the voice of the people crafted by our Forefathers in their time has been totally missing out. If it is not so why so far we have not been able to give birth any other Shakespeare, Milton, Mirza Ghalib, Iqbal or Kabir Having all the advancement of science, we people have become much centralized and selfish that hardly we have enough time to take care of the emotions and sentiments of the members of our family and relatives as our forefathers stuck to it very hard.

Saturday, September 28, 2019

Changing Landscape of Unions

CHANGING LANDSCAPE OF UNIONS BUS 372 Employee & Labor Relations November 9, 2011 CHANGING LANDSCAPE OF UNIONS At the inception of unions, its members consisted of â€Å"blue-collar† workers concentrated in the manufacturing sector. Today, only about 35% of union members remain in this sector, requiring unions to expand beyond manufacturing to broaden their membership ranks. Unions are undergoing new developments to increase membership. Entering into the twenty-first century unions will emerge into a new dimension. The labor union is constantly changing, experiencing a decline in membership, losing influence and power but through experience and careful planning things change. Unions have gone through dramatic changes over the past century. The changing landscape of the unions is not only coming from decline in membership but from modern technology also. In order to show that they can change things have to change. Unions need to have the ability to show that they can effectively get their influence back, increase membership, and power. In the last century unions have been successful at negotiations especially when it came to bargaining agreements on behalf of their members. Union membership has evolved it a big way in the 21st century. No one can dispute labor’s staying power, given the labor movement’s deep penetration into virtually all the traditional parts of our economy and it continuing hold on these areas (Sloane, Witney 2011 p. 20). Local unions at times have engaged in a variety of social, educational, and community activities. Union leaders realize that the welfare of their members depends on part on a progressive and well-run community. Having vital interest to the schools since union leaders must pay taxes to operate the schools that their member’s children attend. This will lessen the tension between management and organized labor. Many local unions also conduct regularly sponsored and generally effective educational programs this important since more skilled workers are needed (Sloane, et al 2010 p. 180). With new technology that changes every year it is better to keep members well trained for more skilled jobs. Union’s support of the latest technology will help workers keep their jobs instead of hiring new workers into their workplace. Unions’ purpose is to increase wages and influence better job conditions for all its members. Jobs have moved work from this country to other countries only because they can make more profits from lower wages and more productivity. So with this in mind the labor union can raise hourly wages, better benefits, increase bargaining power and better working conditions, although it seems easy which it will not be but this can help keep American workers with jobs and stop business from going overseas and other foreign countries. Unions can propose to keep manufacturing sector such as plants, factories operating in the United States. Keep manufacturing equipment and parts in the States so more workers cannot be laid off. Stop using manufacturing products from other countries and start a campaign to only use American made products. Getting the members that they already have to come aboard as a force to be reckoned with on one accord the more numbers the more force. Today there are several major organizations under one company umbrella a large number of unions thru mergers such as AFL-CIO, SEIU, UAW just to name a few representing workers (Sloane, et al 2010 p. 18). These unions have come to understand and address issues that are important to their member in the workplace. Unions can reform to increase their membership by campaigning and adventuring outside of the normal places to get new members to join. Unions have given a voice to their many members concerning fair wages, safety, benefits, health care, and training. Unions can continue to support the training programs that will keep their members up to date with modern technology. This would help businesses from wanting to go over to other countries why should a business go somewhere else when they will have qualified workers here eager to keep up with the new technology that change all the time. This will also increase membership when the union is willing to train members especially ones that have not joined yet. This can prevent job displacement. Unions can make a win-win situation for unions and businesses by having more trained workers that can adapt to the ever changing technology in the workplace. Since the changing landscape is not only coming from low membership but new technology. Unions can try to recruit new members so that they can have more bargaining power so that jobs cannot be shifted overseas because of lower wages. The more jobs that the United States can provide the more employees can keep their jobs. Global competition is growing many unions have sought to offset this handicap by banding together for contract negotiations purposes in what is known as coordinated bargaining. This universally denotes the presentation of united union front at the bargaining table and often also involves common union demands (Sloane et al 2010 p. 218). Unions can reform by using reverse tactics, keep corporations from operating in various countries, get control over the combination of tax concessions, control the lower-cost labor abroad, and get more control over accessibility to vital material. Get control over the expanded employment that is going across the U. S. Unions can get together and stop workers from being displaced and passing higher cost to consumers. This will give unions more effective power of collective bargaining agreements to keep manufacturing facilities, keep members, and jobs. Today’s collective bargaining sessions have no place for the uninformed, the inept, or the unskilled (Sloane et al 2010 p. 234). Unions must do everything to survive in this next century by giving member what they want and keeping goals that they have set for each other. Reference Sloane, A. A. , & Witney, F. (2010). Labor relations. 13th ed. Upper Saddle River, New Jersey. Pearson Educational, Inc.

Friday, September 27, 2019

Establishing a trust or will Coursework Example | Topics and Well Written Essays - 250 words

Establishing a trust or will - Coursework Example A land trust enables an owner to transfer their real-estate property to a trust, but maintain their ownership while a family trust would ensure the owner separates his personal property from the real property and ease transfer to the next generation (Glencoe/McGraw-Hill, 2003). However, the owner faces a dilemma in securing appropriate and requisite contracts in both trusts to ensure ownership when alive and safe transfer to her next generation when she dies. A severalty ownership of both trusts ensures she remains the sole owner of her property in order to eliminate any problems and challenges the property may encounter (Evans & Evans, 2007). A bailment will ensure the transfer of ownership to another party (trustee), but retain ownership because trusts are revocable. Since property consists of land, both tangible and intangible property, bailment is appropriate for intangible property not limited to, title deeds, meeting rules, bank documents, written orders and endorsements (Evans & Evans, 2007). It is necessary to give a gift for transfer of property to the next generation. However, an inter vivos gift ensures transfer of property when both parties are alive while a gift in causa mortis ensure transfer of property to beneficiaries in case of her demise (Evans & Evans,

Thursday, September 26, 2019

Edgar allan poe Essay Example | Topics and Well Written Essays - 1000 words

Edgar allan poe - Essay Example Poe’s personal tragedies played a huge role in the shaping of his poems, as did his abuse of alcohol and opium that increased throughout his lifetime. After the death of his mother, Poe became afraid of cemeteries, worried that ghosts or bodies would come out of their graves and come after him (Symons, pg. 27). Though it was not nearly as noticeable as it would be in years to come, Poe’s writing during this time gradually turned darker. He started focusing more on life and death, implementing sorrow and death into his poems. The poems during this era are no longer in print, but they were the onset of the writing that Poe’s fans would come to recognize and associate with Poe. The first poem that was first correlated with the death of someone close to Poe was â€Å"The Raven,† which was written after Poe’s brother had died from tuberculosis. The poem is a sorrowful one, centered on the never-ending remembrances of lost loved ones. The poem is about a woman named Lenore, and the protagonist of the poem spends the majority of the poem talking to the raven that has come into his home. At first the man is unaware of what has entered his house, but he speaks to it anyway, too lost in his thoughts of his Lenore. He wants to believe that what is in his home is her. The speaker becomes so lost to the point that he drives himself insane. The poem reflects the emotions that Poe felt after his brother died. He and his brother had never been close, a fact that disturbed Poe after his brother died. â€Å"The Raven† speaks of constantly remembering someone after they have gone, so much that the deceased person becomes real, yet not real enough to touch or see. The speaker spent the length of the poem hoping that the thing in his house was who he missed the most, but he drove himself insane with these hopes. The same can be said for Poe himself. He spent so much time thinking about the

Richard Nixon's Foreign Policy During the Cold War Essay

Richard Nixon's Foreign Policy During the Cold War - Essay Example Elsewhere, communist political influence was spreading further in Latin America. The rise of Marxist leader Salvador Allende in Chile during 1970 was troubling the United States. By this time, President Nixon developed his own foreign policy called the â€Å"Nixon Doctrine.† In his speech, President Nixon (1969) stated these points as his main focus in foreign policy: Before any American troops were committed to Vietnam, a leader of another Asian country expressed this opinion to me when I was traveling in Asia as a private citizen. He said: "When you are trying to assist another nation defend its freedom, U.S. policy should be to help them fight the war but not to fight the war for them." Well, in accordance with this wise counsel, I laid down in Guam three principles as guidelines for future American policy toward Asia: - First, the United States will keep all of its treaty commitments. - Second, we shall provide a shield if a nuclear power threatens the freedom of a nation allied with us or of a nation whose survival we consider vital to our security. - Third, in cases involving other types of aggression, we shall furnish military and economic assistance when requested in accordance with our treaty commitments. ... The goal of Nixon’s foreign policy is to provide military and technical support to nations who are against Communist influence without sending US military personal to participate. Any direct intervention by the US military towards such conflicts would increase tensions to the already heated international political environment. Despite Nixon’s seemingly hawkish approach toward Communist nations, he found that realistic diplomatic approaches were also necessary. Nixon knew that resorting to military action against Soviet Russia and China would be catastrophic, even though it was clear that the Russians and Chinese were helping North Vietnam fight the US forces in South Vietnam. Regardless, there were heated tensions between Soviet Russia and China during that period. Research by Gilliland (2006) pointed that â€Å"as a realist, Nixon saw the potential benefits of a new relationship with China as a way to pressure the Soviets on many issues, and to expand trade between bo th nations† (p.14). Nixon’s foreign policy doctrine had various effects. First, it brought the era of Detente during the Cold War. The detente was the foreign policy of Nixon. Its purpose is to work on and improve a diplomatic atmosphere of  cooperation and normalization between the United States and the communist nations of Soviet Russia and China. A report made by the University of Virginia’s Miller Center (2012) conveyed: The announcement that the President would make an unprecedented trip to Beijing caused a sensation among the American people, who had seen little of the world's most populous nation since the Communists had taken power. Nixon's visit to China in February 1972 was widely televised and heavily viewed. It was only a first step, but a decisive one, in the budding

Wednesday, September 25, 2019

Learning and Development in Organisations Essay

Learning and Development in Organisations - Essay Example 64-73). However, for reducing expenditures, first it is necessary to spend money so that people can learn how to reduce expenditures and expand opportunities. Most companies and organizations in the world are arranging trainings, seminars, and other such things through which they can learn how to expand their profits. This paper would focus on Young Men’s Christian Association London South West. It is a registered charity working in many diverse areas; Supported Housing; Health & Fitness (Y+ Fitness); Children's Work (Space); Youth Work (Room) and community cafes (Canteen at YMCA). Working in partnership with other like-minded organization is something they have found to be very effective and current  partners include the  NHS,  Kingston Churches against Homelessness  and  Age UK. It provides housing to the homeless in southwest. Along with this, it also provides emotional help to the people who are going through a tough time. They help people who are emotionally dis turbed or lack some skills, which are necessary to survive. For these services, they require individuals who are expert in human skills. These individuals are not very easy to find and once found they need constant training and guidance because human behavior is unpredictable. YMCA also provides Fitness Facilities. They call their fitness facilities Y+ Fitness because they provide some extras that one would not find at other fitness clubs. These extras include ‘Get Started’ program, IFI accreditation and certain supple membership alternative including the choice to ‘pay as you go’.  The major extra is that YMCA uses all profits from Y+ to help run other YMCA projects and helpless young people. YMCA has also been providing childcare for years. It does not provide this care just for the sake of providing it but it also makes sure that children are happy with the services they get. The team that is responsible for taking care of children should get continuou s trainings regarding the activities, moods and habits of children so that they can easily handle them. Moreover, team should also be aware of first aid because children enjoy experimenting and they are hit during their experiments especially in summer camps (Kraiger, Ford, & Salas, 1993, pp. 31-32). Therefore, teams should be ready to treat them so that the injury does not get worsen. Even small trainings are very costly these days so YMCA needs to be very wise in spending the money on these trainings. YMCA does not need to bring professionals for this however, the people who have been doing this for years at YMCA can also give this training and save the funds for other activities. YMCA is doing a phenomenal job by giving youth opportunity to learn interesting activities such as dance, sports, and music. They have qualified professionals who make young people learn different instruments; these young people also get chances to talk to their coaches regarding their problems. People a lso get chances to complete their education if they left it without completing it or expelled from their institutions. They also have floors on which people have healthy discussions about religion, faith and other such topics. They do not charge any fees for these activities, they are completely free, and YMCA gets funds to sponsor these activities from donations,

Tuesday, September 24, 2019

Islamic Faith Essay Example | Topics and Well Written Essays - 1500 words

Islamic Faith - Essay Example This was the beginning of Islam. One day, while was meditating in the cave, Angel Gabriel came on God’s orders and recited: â€Å"In the name of thy Lord who created, created man from a clot of blood† (Religion, 2012) The message of Islam was revealed by Muhammad to his friends and family at first. After that, as the number of revelations on him begin to increase, celebrating the oneness of God, preaching of Muhammad augmented. It was the destitute slaves who were revealed at first, but the revelations spread finally to whole of Mecca including the rich.The revelations are integrated in Quran, which is the Scripture of Islam. Not everybody at that time accepted the message of God brought by Muhammad. Even the people from his own clan rejected the teachings and message and many traders and merchants were on the forefront in opposition. However, the hostility helped to sharpen the sense of mission and understanding of religion brought about by Muhammad on how precisely Is lam is different from paganism (Religion, 2012) The paramount of Islam is belief in unity of God and this is the basis of religion Islam. The verses of Quran also stress upon the uniqueness of God, and warn people of warnings that God has given if they don’t follow the right path. Quran also announcing the punishment people will receive if they disobey God after their death. After the death, people will be judged among the rights and wrongs they did in the world and will be given punishment or great success by God as Quran promises. On the Day of Judgment, everyone will be gifted according to the deeds they performed on Earth. God will measure their faith and faithful will be rewarded while sinful punished. Polytheism is refuted in Islam as practiced by Meccans of that time (Religion, 2012) Five Pillars The five pillars of Islam are as follows: 1. Faith The faith is that there is no other god except Allah (God) who should be worshipped and Muhammad His messenger, or Prophet. The statement of faith is known is known as Shahada, an easy formula that faithful acclaim. In Arabic, first part of Qalima is la ilaha illa Llah which states there is no god except Allah (God) and the other part Muhammadur rasulu’Llah which means Muhammad is God’s messenger on earth (Islamic City, 2013). 2. Prayer Salaat is an Arabic name for Prayer is the compulsory prayer for all followers of Islam. It is the best connection between worshipper and God and also the shortest one. Islam negates hierarchy and prayers are led by someone who has profound knowledge of Quran. This person is chosen by the congregation. The prayer timings are dawn, mid-afternoon, noon, nightfall, and sunset. Prayers set the rhythm of entire day for a Muslim (follower of Islam). These prayers contain Quranic verses and are delivered in Arabic. Salat is an Arabic word which is also called Namaz (Islamic City, 2013). 3. Zakat One of the eminent principles of Islam say that wealth given to human beings by Allah is a trust upon them hold by Allah. The word Zakat means growth and purification. By giving Zakat, all the belongings of a man are purified as Zakat believes in giving others and is like giving water to plants where your reap good results, cutting money and balances encourages growth and prosperity for the people. Each Muslim (follower of Islam) calculates Zakat by himself or herself. For most reasons, the payment of Zakat is every year of 2 and a half year of one’s own capital. Zakat, according to Islam, keeps money flowing in a

Monday, September 23, 2019

Previous Leisure Activities Essay Example | Topics and Well Written Essays - 500 words

Previous Leisure Activities - Essay Example In my family, one had observed through the years that my parents’ idea of fun and recreation is watching sporting events with friends and family members. They would host parties to watch games and they also went to many local sporting events. They were big Lakers, Rams, and Dodger fans. I remember they would creatively indulge their guests to play different activities while watching each sporting event. For the Super bowl, for instance, they would decorate the house in the colors of both teams. As one team would score, fans for that team would rip down decorations from the opposing team. For â€Å"Fight† parties they would have prizes for those who guessed the round in which the fight would end. My parents definitely have fun together. I could not remember a time when they delved into recreational activities alone or separately. They did everything as a couple, except work. In terms of family vacations, every year my parents, aunts, uncles, cousins, and I went camping in Yosemite. We stayed in log cabins with no doors and concrete floors. During the day, while the men cook, the women would play cards and listen to music. I and my cousins would explore. Our activities were non-structured to keep them exciting and interesting. We would set traps and attempt to capture squirrels and snakes; we would make up innovative and creative games to play. Often, we encouraged other families in nearby campsites to join in the festivities. I remember a time when we would even drink water directly from the running stream. Family vacations are such invigorating experiences that we always look forward to the next even prior to ending the year’s activities. On a personal perspective, my idea of fun and play is actively seeking outdoor activities especially since I can clearly remember at 7 years old until high school. There were about eight girls and

Sunday, September 22, 2019

David Suzuki Essay Example for Free

David Suzuki Essay David Suzuki is an award-winning environmentalist, scientist and broadcaster. He also dabbles in radio and television series that go into detail about the complexities of the natural sciences in an easy and fascinating way. Finish Intro Paragraph – any tips, mother? David Suzuki is first and foremost, a geneticist. He graduated from Amherst College in 1958 with an honors degree in biology. He moved onto graduate school at the University of Chicago with a PhD in Zoology. Suzuki’s first academic position was an assistant professor in Genetics at the University of Alberta. After his assistant practices at Alberta, he moved on to where he now resides, at the University of British Columbia. David Suzuki has been honored with many awards. In 1972, he was awarded the E.W.R. Steacie Memorial Fellowship for being an outstanding research scientist under the age of thirty-five and he held that award for three years straight. He won many academic awards and holds twenty-five honorary degrees in Canada, the United States, and Australia. Suzuki has written fifty-two books, including nineteen children books. He wrote a textbook, in 1976, named An Introduction to Genetic Analysis that is the most widely used genetics textbook in the United States. This book has been translated into many other languages, including Italian, Spanish, Greek, Indonesian, Arabic, French, and German. Suzuki has not only tinkered around in writing, but broadcasting as well. In 1974, he developed and hosted a science program called Quirks and Quarks that was displayed on CBC radio for four years. Since then, he has presented two documentary CBC radio series relating to the environment, named It’s a Matter of Survival and From Naked Ape to Superspecies. His national television debut began with CBC in 1971 when he wrote and hosted his two season series, Suzuki on Science. He created and hosted a number of television specials, and in 1979, he became of host of The Nature of Things with David Suzuki, which rewarded him with numerous awards. He participated in a series, A Planet for the Taking, which won an award from the United Nations. In 2002, he received an award for his broadcasting excellence. David Suzuki is also a world leader in sustainable ecology. He is the recipient of many world-known prizes and medals, and has been granted with the Right Livelihood Award, which is known as the Alternative Nobel Prize. Not only has he received awards and presented series, but also he has co-founded his own Foundation. Suzuki felt as  though he was just â€Å"a messenger telling people about the crisis that is happening† and that he didn’t have any solutions (Suzuki 219). As he was working on making people more aware, he was receiving feedback of people feeling motivated from his words. With this feedback, Suzuki realized that he â€Å"had a responsibility to suggest potential answers† (Suzuki 220). With the help of Tara Cullis, an award-winning writer and former professor at Harvard University, the David Suzuki Foundation was instituted on September 14th, 1990. The goals of the Foundation are to protect the climate, create livable communities, establish environmental rights and justice, transform the economy, connect with nature, and build the community. The David Suzuki Foundation has worked with doctors to fight for clean air, published energy solutions, brought voices from NHL hockey players and Olympic Skiers to advocate for going carbon neutral, helped governments ban pesticides, protected species at risk, researched contaminants in farmed salmon, and worked with chefs to switch to sustainable seafood. The Foundation has even addressed economics, assessing the value of greenbelts (an area which is kept and reserved to ensure that there is open space), farmland, and other ecological services, and published a guide on how businesses can shrink their environmental impact. Nat ure sustains the economy. At least that is what Herman Daly, a senior economist at World Bank and teacher at University of Maryland’s School of Public Affairs, states in David Suzuki’s (and Holly Dressel’s) book, From Naked Ape to Superspecies. Daly states that, â€Å"’you sacrifice some of the natural system when you convert it into man-made things’† (Dressel and Suzuki ?). There needs to be a balance between the costs and benefits. In the past, there hasn’t been a focus on that balance. A cause of this unbalance and sacrificing lays with corporations. In Professor Brad Howard’s Journalism 190 class, the movie, The Corporation, was assigned for the students to watch. The Corporation is a Canadian documentary film that examines the modern-day corporation. The corporation is legally bound to put its bottom line ahead of everything, even the public good. In From Naked Ape to Superspecies, corporations are explained from a variety of sources. Jane Ann Morris, a corporate anthologist who works with a group called Program on Corporations, Law, and Democracy, stated that corporations have squeezed themselves into democracy, replacing the human persons. Even though the corporations are not people, they have been given  the same rights. The corporations are â€Å"reducing the rights of humans† (Suzuki and Dressel ?) and putting itself ahead of the people. According to the textbook in Brad’s class, The Problem of the Media by McChesney, â€Å"corporate societies† or â€Å"corporations† are corporate bodies that are legally authorized to act as a single individual. Brad assigned an academic journal for us to read, called Corporations, Democracy, and the Public Good by Stephen Barley. Barley states a thesis about the republic, â€Å"people are now separated from their representatives by an asteroid belt of organizations and among the most powerful of these are corporations and their trade associations† (Barley 203). In an interview with Lynette Thorstensen in Habitat Australia, David Suzuki stated that this situation with the corporations is not beyond the people’s grasp just yet. What is needed to occur are regulations and controls on the global level. An example that Suzuki provides is if a multinational company was found to be profiting through the dumping of wastes, the company should be fined to such a degree that continuing to behave like a pirate would cost more than the actual profit. Suzuki thinks that we need to keep the corporations exposed. David Suzuki is related to journalism and corporations, or at least his opinions are. Sustainable ecology is related to journalism and corporations. David Suzuki is a world leader in sustainable ecology. In order for the environment to be protected, the government needs to be involved. In order for the government to prosper, the environment needs to be cared for. As an environmental enthusiast, I had no clue that corporations played such a crucial role in the environment issues. Not only was I unaware about how the corporations were linked with environment issues, but I did not know that David Suzuki had ever addressed it. I think that’s something that Brad has tried to include in the class – corporations and their hiding. The reason I didn’t know corporations were involved in this issue, was because corporations influence the media and by their influence, they wish to be invisible in their link with th ese issues. Framing is what they call it. Framing is where a news media puts the shareholders first. If a corporation invests in a news media, the media shapes the information being shared and how we see topics/issues. So, I didn’t get to see the corporation’s influences, since they didn’t want the public to see them. Framing is a popular topic in Brad’s class. The media  frames issues all over the place. So once I discovered that issue among David Suzuki’s research, my mind was opened and aware. I think it all brings a new light to David Suzuki. Not only does David Suzuki care about the environment and protecting it, he cares about the impact of the government and corporations. David Suzuki †¦ any tips for the conclusion, mother?

Saturday, September 21, 2019

Social Change In Pakistan

Social Change In Pakistan Pakistan enters the second decade of the 21st Century as a majority middle class society, indicating an increasing social and economic mobility  [1]  and therefore demand for new services and for global relationships. This process of social change from Feudal to Civil society is fraught with complications creating institutional vacuum that distorts the social change process and makes the change slow and reducing societys competitive advantage vis-à  -vis other societies. One of the major impact is that about 60% of the middle class comprises of low income households who earn between Rs.5000 (US$60) and Rs.25000 (US$300). The low income households are highly vulnerable to slipping below the poverty line, have little or no citizenship rights and political voice and depend on informal sector for housing, employment, finance, transportation and social services. The second impact is the massive environmental degradation and pollution due to unregulated production and exploitation of natural resources. Now with more than 70% of the population below 30 years of ages, and the ever increasing demand for services and low level of energy production and infrastructure development, Pakistani society faces a crisis of competitiveness to benefit from the social change process. Also Pakistan has been carved out of the Indian sub continent where the Central Asian Tribal society and the Indian Caste based society meet. On right bank of the Indus River, especially in the North Western Frontier Province (NWFP) and the upper reaches of Balochistan, bordering with Afghanistan, the society has a strong tribal nature. Of the 9% of Pakistans 168.8 million persons living on the right bank, 23% are middle class and the urban proportion is 20%. On the left bank of the Indus River where the caste societal structure is crumbling, 64% of the population is middle class and the urban proportion is near to 40%. The violence accompanying the societal change evident in 16th century Britain, and in 18th and 19th century Europe and America that ushered in a constitutional government and abolished slavery and fiefdoms, is now taking place on the right bank of Indus River. One reason for the delayed change is the existence of the tribal institutions that is strongly conservative i n nature, values survival, and has the capacity to maintain subsistence economy based on natural resources and wars to capture neighboring resources. The closing in of the borders is forcing the tribal society to change, but there is a strong resistance given the foreign aid it receives. The Caste based society; mainly feudal in nature has undergone considerable change since British colonization of the Indian subcontinent triggered the change from Feudal to Civil society in the Mid-Nineteenth century. The British were able to trigger the change because the Civil society structure they brought was more advanced  [2]  than the Feudal, and it was in an advanced stage of development in Britain  [3]  . The Colonization process started a process of capture of resources (restraining the locals from its use), its massive conversion into capital, and its transfer to Britain for its Industrial development. This process was facilitated by technological innovation and marginalized the local communities directly dependent on them. To help the British in this process they created a cadre of people i.e. educated them, gave them political and administrative powers and enabled them to become economic agents. The English Speaking elite that emerged through a century of British rule continue to play key role in the transfer of resources from Pakistan to global market at the cost of local population. These elite hold key position in Government, academia, businesses and military. They create nexus to marginalize other sections of the society from developing and partner with external forces to exploit the countrys human, financial and natural resources. They influence government policies and prevent low income groups from legitimizing their social, economic and political assets. And therefore, restricts the society from developing new services and institutions and keeps the low income dependent on mafia for services. This process like virus corrupts all new reforms and innovations and kills them before they can institutionalize. To maintain the status quo, they capture benefits from development projects and malign citizen organizations from bringing about social change. After the Aryans invaded the subcontinent and pushed the Dravidian society to retreat, they established the Caste structure that gave the highest position to the priest class, secondary positions to warriors and traders, and relegated the non-Aryan to a position of slavery and outcasts. This society grew and developed and consolidated the feudal mindset. Muslim invasion of the subcontinent created a historical schism in the existing society and divided it into two nations. Being invaders and rulers, the Muslims could not be relegated to the slave status and at the same time the Muslims coming from a tribal society could not enforce a new structure on the existing more advanced social structure. During the Moghul rule, attempts were made to bring the nations together but to no avail. As the British opened doors to social and economic mobility, the secondary castes were quick in entering the elite circle, while the Muslims because of their elite nature alienated themselves from the dev elopment process and even opposed the process. Within the Muslims developed orthodoxy and conservative forced entrenched themselves as leaders. During the British rule, the caste system began to weaken but the Hindu-Muslim schism widened. On the eve of partition, Bengal and Punjab were divided and mass migration took place. The violence that took place during Partition and the forceful capture of Muslim states and part of Kashmir further heightened the Hindu-Muslim divide. Governance in Pakistans therefore developed as a reaction to Indian hostility and gave legitimacy and support to Conservative rule in Pakistan. In Pakistan, conservative forces created a nexus between Pakistans Muslim identity and security issue to oppose liberalizing civil society. With the setting in of the Afghan War, Pakistani conservatives received massive support that went into strengthening conservative elements and strengthening sectarian differences. The conservative elements weakened the governance structure through creation of sectarian politics, support to militancy and suppressing all other forms of political and cultural forums. They marked development as threat to Muslim identity and supported violent means to distort development, especially education, population planning and political participation. The conservatives saw the educated and emancipated young women aggressively seeking social and economic freedom and creating new aspirations, connections and symbols of expressions as a major threat, and have launched a movement to contain and regulate the emerging new woman. The backlash has been in the name of r eligion and to maintain family honor and social values. The conservatives have put up all sort of hurdles to block womens mobility, education, employment, freedom of expression (especially public appearance) and decision making. The reactions range from domestic tensions to honor killings and to preventing new women from voting and participating in political activities. Conservative forces at all levels have tried to keep the women domesticated and out of public realm to the extent of engaging in terrorism and creating human insecurity. The new women, not to be contained are sacrificing her life, honor and property to realize the new found dreams and freedom. Her greatest assistance comes from Civil societies in more advanced stage of development, and presently with more than 70% of the population below 30 years of age in Pakistan, she is poised to overcome the conservative forces with the help of foreign institutions to establish Civil society in Pakistan. In Punjab, after Independence, the immigrant Muslims settled in cities and small towns and today forms the backbone of the middle class. Even though large number of migrants was from rural areas or carried a Feudal mindset, but the migration changed them and they were forced to accept a middle class lifestyle. The Punjabis therefore participated in the market based process and took an edge given the historical discrimination facing other communities. The lower castes because of the historical discriminations began entry as the agricultural revolution mechanization, financing of agricultural inputs, land reforms, road and communication development, etc forced the feudal to release stranglehold. Coupled with Industrial production and development of urban services, agricultural revolution also set into motion rural to urban migration and the centralization of political power in cities. The middle class started developing in cities, but with Feudal order sustaining the values and mindset, the new middle class remained Feudal. The change process manifested itself in the political agenda of the seventies and in the Pakistani constitution of 1973 that recognized the people as citizens with rights and stimulated the growth of working class. It tried to decimate the edge enjoyed by the elite through nationalization and encouraging the peasants to participate in the emerging construction, transportation and communication industries. Subsequently, the low income group or working class earning a monthly household income below Rs.25,000 (US$300) and above the national poverty line of Rs.5000 (US$60) emerged as force. In addition to new migration to urban areas, the low income group also comprises of a middle class in rural areas. This group even today however has little or no access to formal sector services and citizenship rights. Consequently, they acquire these services housing, finance, transport, employment, etc. through informal sector and collaborate with mafia and interest groups to access citizenship rights and seek protection from law enforcing agencies. The low income households over time has improved its income and status with the help of informal sector and in the process strengthened the mafia and created new interest groups transporters association, informal money lenders, land mafia and land grabbers, etc. The low income households are estimated to be more than 60% in Karachi, Pakistans biggest city and in higher proportions in other urban and rural settlements. These households are most vulnerable to edging below the poverty line because of dependence on a single earner who is susceptible to health risks, human rights violations and accidents. Conclusions Summarily, the social change in Pakistan from a tribal and caste based society to Civil society is reflected in the rise of the low income groups. And this most obvious in the left bank of River Indus where rural and urban middle class are in majority. The new women are leading the social change process at a very high cost. The process however is not complete and fraught with violence. In the process of change, though middle class are in majority and increasing in number but their aspirations and demands are not finding a political expression. Three complications in the social change process have created an institutional vacuum  [4]  : As a result of the complications in the social change process, development remains small and scattered. Big development projects marginalize the target groups, lead to elite capture of development benefits and destruction of public goods and formation of duplicate institutions. Small pilots develop into models but fail to scale up. Institutional vacuum maintains the demand for social mobilization, awareness raising and training, making development inefficient and unsustainable.

Friday, September 20, 2019

Political System Of Vietnam

Political System Of Vietnam In every class society, the power of the ruling can be carried out by a system of institutions and certain political organizations. It is the political system. By political system we mean the system of government in a nation (Hill, 2007). The political system in our country is a tool made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹ownership of the working people under the leadership of the Party. The political system in our country today, including: Communist Party of Vietnam, the Socialist Republic of Vietnam and the socio-political organization. The politics of the Socialist Republic of Vietnam  is a law-governed state. The President of Vietnam is the head of state and the Prime Minister of Vietnam is the head of government, in a one-party system led by the Communist Party of Vietnam. The CPV was founded on February 3, 1930. Over 75 years of its existence, the Party has been renamed several times: the Vietnam Communist Party (February 1930), the Communist Party of Indochina (October 193 0), the Vietnam Workers Party (February 1951), and the Communist Party of Vietnam (December 1976). The current political system in Vietnam included these components of political power: Communist Party of Vietnam, People in the political system, State Socialist Republic of Vietnam, National Assembly, President, Government, Peoples courts, Peoples Procuracy, Socio-political organizations and mass. Each component of power has the own function in the political system. In terms of Communist Party of Vietnam, it is the faithful representative of the interests of the working class, the working people and of the nation. Regarding to People in the Political system, they make their power mainly through the State; management of society by the State law under the leadership of the Communist Party of Vietnam. On the subject of State Socialist Republic of Vietnam, it is a central organization and is a pillar of the political system. It takes the responsibility for managing all activities of socia l life and performs the function of internal and external. In relation to National Assembly, it is the highest representative body of the people, the highest state power bodies of Vietnam. As regard to the President, he is considered as the head of state and is elected by the National Assembly from the National Assembly to act on behalf of Vietnam in terms of internal and external. Concerning to Government, it is the highest state administrative agencies of the Socialist Republic of Vietnam. The role of Government is managing the implementation of the tasks of political, economic, cultural, social, defense, security and foreign policy of the State. Last but not least, the Socio-political organizations and mass is the organization representing the interests of different social communities to participate in the political system according to the principles, purposes and characteristics of each group officials. A legislature is a kind of deliberative assembly with the power to pass, amend, and repeal laws. This is one of the three main parts of the political system in Vietnam. Legislature have many different names, most commonly Institution and the National Assembly (parliament). In Vietnam, Legislature is considered to have the equivalent power and to be independent of law with the executive. Legislative power is the power to make laws, legislation and enacted laws are applied in all fields of social life. According to the Constitution, in addition to through the law, the Legislature has the right to raise taxes through the budget and other expenditures. The delegates of the Constitutional Convention argued that if the two separate groups one group representing the federal government, a group representing the people must approve any draft law, it is almost not also the risk of the National Assembly passed the law in a hurry or carelessness. However, there are some specific prohibitions f rom Constitution to the activities of the National Assembly. For example, Congress is not allowed to put any tax on exported good from any states, to suspend command demanding arrests. At the side of Executive, it is one of three main rights in the State power structure. Executive power is exercised by the State administrative agencies executed to ensure completion of their functions and duties. Executive power consists of two rights: the right to establish rules and administrative rights. Despite being a one-party state, Vietnams political system has often been responsive to peasants, workers and others pushing for better economic, social and political conditions. Although Communist Party of Vietnam has acquired many success in the these nearly years, it is not sure that Vietnamese Communist Party and its government are now responding appropriately to mounting demands to further improve a majority of peoples lives. To improve the political outcome of the country, not only the Government but also all the components of power should be reconsidered about the role and the functions. Are authorities listening attentively to these and other public political criticisms; are they responding sympathetically and responsibly? Some are, but national surveys and other sources of information indicate that a larger proportion of authorities are not. There is still hope that the Vietnamese Communist Party government will again become more responsive and less repressive, although the outlook is less optimistic now than it has been in the past. To meet the requirements of the new stage of development, it requires the entire of the political system in our country must be integrity. The basis of our political system of our country is the working class. That means the organization of the political system both take stand on the view of the working class. As the result, the tasks, functions, orientations of the political system are to ensure ownership and benefit of the working class. In the socio-political system today, notable new features compared to the structure of the political system as it is the presence of large social institutions of the people, especially the association in the field of economic and social organizations, professional associations, business and social services Although not directly implement political tasks of the Party and the State, but in terms of socialist democracy, to protect the rights and legitimate interests of the members, these o rganizations have a growing impact to major political and economic life of the country. Therefore, the legal and political mechanisms to operate the link between the political system and social system as stated also been identified as a basic element in the structure of the Vietnamese socio-political system today. Introduction Socio-political system of Vietnam is a system of political institutions, the socio-political and other social institutions, including the Party, the State, the Vietnam Fatherland Front, mass andsocio-political organizations, social organizations large people; mechanism of operation of the institutions under the leadership of the communist Party of Vietnam for the purpose of a prosperous people, a strong country, social justice,democratic and civilized. The concept of socio-political system like that is formed on the basis of the link between the two systems of social institutions of the political system (the system of grassroots direct exercise of power politics) and System society. In terms of building institutional practices and ensure peoples power in our country today, the binding of these two systems into a larger system is the socio-political significance and should be deeply research focus in both theory and practice. Conclusion In conclusion, in the socio-political system today, the social organizations play a more positive role than a centrally planned economy. The social organization is not a channel independent of the political system that increasingly strong participation, a great impact on the performance of the political system. Therefore, the role of the political system is to ensure consistency of the will, aspirations and power of the people and to ensure human social systems and the diversity of social life.

Thursday, September 19, 2019

Pop Art1 :: Essays Papers, informative, pop art

Pop Art1 The birth of Pop art (short for Popular art) emerged in England between the years of 1950 and 1960, but heightened to its full potential in New York. Pop art was a form of rebellion against Abstract Expressionism. Pop artists felt that â€Å"Abstract Expressionism was an elite art, to which only a tiny class, mainly of painters and poets, could respond† (30 Compton). Pop artists also considered them pretentious and over-intense and at the same time, only selling to the greedy middle class. So, in order for the artists who were against Abstract Expressionism to dissent from that pretentious position they created Pop art. Pop art is the imagery of popular culture drawn from the cinema, television, advertising, comics and packaging to express abstract formal relationships. Furthermore, Pop artists also duplicated common mass production images such as beer bottles, soup cans, comic strips and road signs in paintings, collages, and sculptures. Others actually incorporated the objects themselves into their paintings and sculptures, and often times modifying them as well. Materials of modern technology, such as plastic, urethane foam, and acrylic paint, were also included in some of their art works. Critics did not easily accept this new and bizarre style of art. In fact, the â€Å"politically engaged critics †¦ complained that Pop art is the art of passive acceptance† and that the subject matters are wild and impassioned, â€Å"and therefore in itself a satire on American life†. (30 Compton) However, that is rarely the case, the artists may be radical but they never intend to satirize the American life.

Wednesday, September 18, 2019

Garden for the Blind :: Architecture Design Essays

Garden for the Blind I love the idea of creating a garden for the blind. Blindness is something I have given a lot of thought, as I have Glaucoma, an eye disease that untreated leads to blindness. Doctors said that had I not been diagnosed, I would have been blind by the age of ten. Luckily, in my case, they did catch it and I am able to see. Being so close to losing my sight has made me think very seriously about life as a blind person; and I often try to do everyday things with my eyes closed, such as getting ready for bed and playing the piano, to see how much of an adjustment I would have to make. The first thing that I notice when I try to do something with my eyes closed, is the immediate need for touch. Although the other three senses, audio, olfactory, and taste are also important and I plan to incorporate them into my garden as well, however, my main focus will be on the sense of touch. To begin with, the area designated for the garden is fairly steep, therefore it is necessary to decide how to set the path through the garden. Our class trip to the Butterfly Rain forest, and being able to go through blindfolded, was a great resource for ideas on creating this garden, particularly with the need to create an environment that is easy to navigate without sight. Stairs provide obvious difficulty for a garden for the blind, therefore, I have decided to use sloping ground, which although more expensive, would be safer and an easier environment to navigate. Also, as an additional benefit, the garden would be wheelchair accessible. To line the garden path, either a natural pressed dirt ground, or a highly durable short sod ground could work, both of which are natural options. However, recycled tires, much like the surface of nice running track surfaces, would make an easier to maintain surface, that incorporates recycled materials and gives more of a response to t he act of walking by adding an extra bounce (in addition to being even more wheel chair friendly than the previous two natural options). The main focus of the garden that I think would create an extraordinary environment, unlike anything else existing, would be the incorporation of marble statues periodically along the path that visitors to the garden would be encouraged to touch. Garden for the Blind :: Architecture Design Essays Garden for the Blind I love the idea of creating a garden for the blind. Blindness is something I have given a lot of thought, as I have Glaucoma, an eye disease that untreated leads to blindness. Doctors said that had I not been diagnosed, I would have been blind by the age of ten. Luckily, in my case, they did catch it and I am able to see. Being so close to losing my sight has made me think very seriously about life as a blind person; and I often try to do everyday things with my eyes closed, such as getting ready for bed and playing the piano, to see how much of an adjustment I would have to make. The first thing that I notice when I try to do something with my eyes closed, is the immediate need for touch. Although the other three senses, audio, olfactory, and taste are also important and I plan to incorporate them into my garden as well, however, my main focus will be on the sense of touch. To begin with, the area designated for the garden is fairly steep, therefore it is necessary to decide how to set the path through the garden. Our class trip to the Butterfly Rain forest, and being able to go through blindfolded, was a great resource for ideas on creating this garden, particularly with the need to create an environment that is easy to navigate without sight. Stairs provide obvious difficulty for a garden for the blind, therefore, I have decided to use sloping ground, which although more expensive, would be safer and an easier environment to navigate. Also, as an additional benefit, the garden would be wheelchair accessible. To line the garden path, either a natural pressed dirt ground, or a highly durable short sod ground could work, both of which are natural options. However, recycled tires, much like the surface of nice running track surfaces, would make an easier to maintain surface, that incorporates recycled materials and gives more of a response to t he act of walking by adding an extra bounce (in addition to being even more wheel chair friendly than the previous two natural options). The main focus of the garden that I think would create an extraordinary environment, unlike anything else existing, would be the incorporation of marble statues periodically along the path that visitors to the garden would be encouraged to touch.

Tuesday, September 17, 2019

Dove – Brand Value

Question 1 Prior to the launch of â€Å"The Campaign for Real Beauty,† Dove focused mostly on the brand’s functional benefits in its advertising. Dove products were packaged simply, and the name â€Å"dove† implied purity, freshness and cleanliness. It was also very feminine. To customers, Dove was viewed not as soap, but as a moisturizer because of the brand’s constant emphasis on the one-quarter moisturizing cream added to its beauty bars. Because of this, women flocked to the brand in hopes of trading in their dry skin for soft, smooth skin.Exhibit 1 shows a brand association map for the Dove brand prior to the introduction of â€Å"The Campaign for Real Beauty. † As shown in the Exhibit, a lot of Dove’s associations are in the functional category or teetering between functional and emotional. This is because of the way Dove introduced itself – the brand was so determined to set itself apart from its competitors because of the moist urizing differences in products, but Dove became stuck in the functionality view point. It’s hard to create a story and brand personality for something which is only viewed as a functional product.Question 2 The main reason â€Å"The Campaign for Real Beauty† was created was so that Dove could become a Masterbrand. This meant that Dove had to expand its product line to include other personal care products besides in the beauty bar category. Dove tried to launch its new personal care products using techniques similar to those of the beauty bar, but to unify all of Dove’s products, the branding team had to create a new vision so that they could sell Dove as a brand rather than individual products.The key brand associations (taken from Exhibit #1) are healthy skin, beauty, and moisture. Dove wanted to introduce deodorants, hair care products, facial cleansers, body lotions and hair styling products. For each of these products, beauty is important. Every girl wants beautiful hair, beautiful skin and even beautiful underarms. Moisture is important for facial cleansers, body lotions and hair care products because you don’t want something that will dry out your skin or hair; however, moisturizers aren’t necessarily important in deodorants.Healthy skin only applies to facial cleansers, body lotions and deodorants, but not to hair care and styling products. As it stands here, Dove’s brand story is inconsistent for taking on multiple products of such different purposes. There is no one association that will incorporate all of the products Dove plans on introducing. Question 3 The brand story of Dove’s â€Å"Campaign for Real Beauty† can be broken down into the four elements of storytelling: message, plot, conflict and characters. The message behind the campaign is that all women should feel beautiful in their skin.The plot is to show women that by using Dove products, they can feel beautiful in their skin. The conf lict is that society tells consumers what beauty should look like, but the Dove brand refuses to conform to those supposed â€Å"norms. † The characters are women; women of every size, shape, color, age and height. These ideas are the backbone of â€Å"The Campaign for Real Beauty,† and are also Dove’s unique selling propositions. Overall, Dove’s brand story behind â€Å"The Campaign for Real Beauty† is strong. What makes it strong is that it’s never been done before.Consumers are so used to seeing the same faces, figures and ethnicities in advertising that when you show them something different, their interest in peaked. By putting women in the ads that look like anyone off the street, it becomes a brand that is for all people rather than only a certain kind of person. It’s also incredibly strong because the idea behind the campaign opens up conversations about self-esteem in general. The campaign generated a multitude of discussions on the internet about topics like anorexia, body image and race. Question 4The first of Dove’s advertising as a part of â€Å"The Campaign for Real Beauty† were its â€Å"Tick-Box† advertisements. These were very creative billboards designed to incorporate the opinions of the consumers about the product, but also about the campaign itself. The ads caught the attention of the public, and many people voted â€Å"oversized† at first, but â€Å"outstanding† quickly took over. Based on these results, it’s apparent that Dove had gained support in their campaign and message. The next series of Dove advertisements for the campaign are known as â€Å"Firming† advertisements.These ads featured six â€Å"real† women posing in plain white underwear. The imagery is simple, clean and pure – all aspects associated with the Dove brand and products. This ad is a great representation of the brand’s new vision. It featured women of all shapes, sizes and colors, smiling and baring their bodies comfortably. This is exactly the type of feeling â€Å"The Campaign for Real Beauty† was created to portray. The next step in the campaign was the creation of a video that didn’t even mention the selling product.The video featured young girls admitting things about themselves that they wished were different or didn’t like. The advertisement still remains controversial. This ad demonstrates the big picture behind â€Å"The Campaign for Real Beauty,† in that Dove wants to open up discussion about what it means to â€Å"beautiful† in today’s society. With the â€Å"True Colors† ad, the company doesn’t let the product get in the way, but rather lets the campaign take over the brand. This is most likely why the ad received so much praise, and ran during the 2006 Super Bowl in front of 90 million viewers.Stage four of the campaign was mostly unplanned. The â€Å"Evolutio n† video was created as a way to entice people to attend Dove-lead self-esteem workshops in Toronto, Canada. After the North America team saw the film, they decided to air it more publically on YouTube. In a matter of months, the film received over 3 million views. Using YouTube at the time was an extremely smart idea considering how popular the site was becoming. It opened the Dove brand up to the social media craze of the time, and created a dialog within the internet in the form of blogs, video responses and forums.The same can be said for the â€Å"Onslaught† film that Dove put up that thoroughly depicted what it can be like for women and young girls to walk down the street or watch television, and be bombarded with these images of what it means to be â€Å"beautiful. † Question 5 Billboards in Grand Central Station Dove’s â€Å"Campaign for Real Beauty† is described by Harousseau as â€Å"breaking every rule in the company. † Doveâ€℠¢s marketing objective for the campaign was to create a buzz and get people talking about the company itself and the message it is trying to portray.By using billboards in Grand Central Station, the company was taking advantage of the huge amount of foot traffic and diversity that the station offers. This technique in getting people’s attention obviously worked when Katie Couric spent 16 minutes on the Today Show talking about the ads and Dove’s new direction. Using the billboards in such a culturally mixed environment allows all sorts of potential consumers the opportunity to be introduced or reintroduced to the Dove brand and â€Å"The Campaign for Real Beauty. † Super Bowl Advertising Dove’s usage of the Super Bowl was all about exposure and introducing â€Å"The Campaign for Real Beauty.† The idea to advertise during the Super Bowl was at first rejected with good reason: the Super Bowl has always been a way to advertise beer, cars, chips and ot her â€Å"masculine† products; it wasn’t the place for Dove let alone a campaign set out specifically for women. However, the Super Bowl offers an audience of over 90 million people which would surely get Dove and the campaign some buzz. After its ad ran, Dove experienced continued exposure in conversations by news outlets, Oprah Winfrey and late night personalities. The ad was a huge success in making consumers aware of Dove’s mission.However, in exposing its brand and campaign, Dove opened itself up to ridicule and satire which is an unfortunate side-effect of advertising to an entire nation rather than your intended market. YouTube Release of â€Å"Evolution† Dove released the â€Å"Evolution† ad on YouTube using no paid media. Overtime, the word-of-mouth phenomenon went into effect, and the ad was among the most downloaded commercials on YouTube despite never appearing on television as paid advertising. However, the ad did make it into the medi a in the context of news programs, newspapers and radio.This advertising technique most appropriately demonstrates Dove’s new direction and mission. It shows people that what they perceive as beautiful isn’t actually real. Dove wants women to realize this, and love themselves naturally. The â€Å"Evolution† message is an important one for all consumers to understand. The Dove Two Dozen and Dove Real Beauty Award The Dove Two Dozen was a very behind the scenes media technique. It involved introducing the campaign to significant women in the media whom Dove believed shared its vision.Through this vehicle, the company hoped to gain the trust of influential consumers who would hopefully pass on their praise of the product and the campaign to everyday consumers who would also appreciate the brand’s efforts and goals. This is a good marketing technique because celebrities and well-known personalities have a lot of influence in the consumer market, so passing on â€Å"The Campaign for Real Beauty† idea to these individuals increased the likelihood of attracting the appropriate demographic. The â€Å"Dove Real Beauty Award† is a very clever way of introducing the campaign into the world of media and female empowerment.Dove created the award as a part of the American Women in Radio and Television’s annual gala. Although this offers minimal exposure since it is only an annual award, the influential characters that would attend this gala could possibly bring the brand and campaign to a larger audience. Global Self Esteem Fund This was the final step in Dove’s overall media planning process. The company created the fund to support uniquely ME! , which is an organization that partners with the Girl Scouts of the USA whose goals include building self-confidence in girls ages 8-17.This fund was mentioned on the Girl Scouts website, and linked to the campaign’s standalone website. Creating this fund helped garner exposure, but also added to Dove’s corporate social responsibility which is incredibly important in the overall view of the company and helped the campaign establish a monopoly on female self-confidence and self-esteem. Question 6 The introduction of â€Å"The Campaign for Real Beauty† definitely changed the brand meaning of Dove. The brand started out focusing on only the functional uses of its products, but the campaign transformed the brand to encompass an idea that was more powerful than mere functionality.The Dove brand remains pure and simple in its advertising, and still promotes its one-quarter moisturizer claim. But on top of that, Dove now stands for promoting self-esteem and self-confidence in young girls and women around the world. The brand also challenges the modern societal view of beauty which is monumental considering that no other company dares do it. Exhibit 2 shows a new brand association map that portrays the Dove brand after the launch of â€Å"T he Campaign for Real Beauty. † A few of the original associations have shifted and a few have been added: original, empowered, happy, extraordinary and confident.Most notably is the shift of the â€Å"beauty† association. Originally it was placed directly on the â€Å"Emotional† axis, and closer to the lower end. After the introduction of the campaign, beauty has shifted to the higher ends of both the â€Å"Emotional† and â€Å"Self-Expressive† axes. Another significant change is the addition of the â€Å"confident† association. Beforehand, Dove wasn’t known for instilling confidence in women, but after the introduction of the â€Å"Tick-Box† and â€Å"Firming† advertisements, that changed. It showed â€Å"real† women smiling happily, while baring their bodies despite them not matching societal expectations. Question 7: 1. Price PremiumAeker uses price premium as a measurement of loyalty. It represents of the extra amount of money that a customer is willing to pay for a brand compared to the generic option. Based on information provided in the case, there is no evidence to show how much financial growth â€Å"The Campaign for Real Beauty† has given the Dove brand. Although, in 2006, Dove was cited as one of the 10 brands with the greatest percentage gain in brand health since 2003. This acknowledgement is due to the fact that the brand had grown by $1. 2 billion in only three years. No one is sure how much of that growth can be credited to â€Å"The Campaign for Real Beauty. † 2.Satisfaction/Loyalty In brand equity, loyalty leads to satisfaction; this involves a customer’s experience with a product. Considering that Dove has been a well-known and well-loved brand for over 50 years, it can be easily deduced that there is a high level of loyalty behind the brand. Before â€Å"The Campaign for Real Beauty† concept, Dove focused on the functional benefits of its produc ts; mainly on the fact that Dove’s cleansing products contained one-quarter moisturizing cream. This differentiation between Dove and other cleansers is what made Dove the number one cleansing brand in 2007 and contributed to the brands largely female following.â€Å"The Campaign for Real Beauty,† although it started a lot of chatter about the brand, didn’t necessarily enforce more loyalty from new or existing customers. It would appear that Dove, while still using the campaign, is still focusing on its brand’s functional benefits to maintain loyalty. 3. Perceived Quality A products performance that varies from the object quality is the perceived quality. â€Å"The Campaign for Real Beauty† is an idea/message that Dove brand managers came up with in order to create a story on which they could sell their quickly increasing product line.The Dove products are still the same – they haven’t altered the ingredients of the products because o f the campaign. However, the quality of the brand itself has shifted. Because of the campaign’s focus on self-confidence and self-esteem in women and young girls, consumers began viewing Dove as a pioneer in the fight for societal acceptance of all. This view point is extremely important because the issue of body image in American culture is very prevalent, but companies refuse to address it in fear of being rejected by the masses for going against the â€Å"young, white, blonde and thin† norm.Because Dove decided to step out in protest of these so-called â€Å"norms,† the company runs the risk of being rejected. As Alicia Clegg stated: â€Å"Talk about real beauty all you want – once you’re the brand for fat girls, you’re toast. † 4. Leadership/Popularity The first series of Dove’s â€Å"Campaign for Real Beauty† ads came out to the public between 2002 and 2005. Since then, Dove has launched several ads following the me ssages inspired by â€Å"The Campaign for Real Beauty. † In 2007, Dove was â€Å"the world’s number-one â€Å"cleansing† brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. † This shows that 3-5 years after the introduction of â€Å"The Campaign for Real Beauty,† Dove remained the leader in its market. Also, since the campaign’s reveal, the brand grown by $1. 2 billion which can be mostly attributed to the brands product extensions, but also because of the campaign’s success. 5. Perceived Value The perceived value of Dove is the perceived brand utility relative to its costs. Dove is one of the more expensive â€Å"cleansing† brands in the market today, but it also offers more moisturizers which makes your skin softer and healthier.Since the perceived value focuses mainly on the functional uses of the product, â€Å"The Campaign for Real Beauty† does not affect the bran d’s perceived value. However, the campaign could increase or decrease a consumer’s individual perceived value if they support or reject the message that Dove is putting out with its campaign. 6. Brand Personality Dove’s brand personality links the brand’s emotional and self-expressive benefits to the consumer’s needs for social approval, personal expression or self-esteem. The idea of self-esteem is the whole basis of â€Å"The Campaign for Real Beauty.† After rigorous surveying and planning, the brand managers found out that only 2% of women worldwide consider themselves to be beautiful. Dove also found out that this is mostly because of the images women see every day in the media which depict women whose beauty is even unattainable to them (hello, Photoshop)! In response, Dove wanted to create its brand personality to encompass the idea of loving yourself in your own skin no matter your shape, size, color, etc. This new personality was emb raced by consumers and the media, most notably Katie Couric and Oprah Winfrey.7. Organizational Associations Organizational associations urge consumers to connect the organization’s employees, values and programs with the brand itself. This is very well done in Dove because of â€Å"The Campaign for Real Beauty. † Because the campaign is an idea, it offers many values out to customers that reflect what the Dove brand is all about. Because of the campaign, Dove, to the hope of the brand managers, will become a brand synonymous with â€Å"natural beauty† and â€Å"self-esteem† – extremely powerful words in the beauty market in America. 8. Brand AwarenessBrand awareness refers to how aware consumers are of Dove and its products. Because of the dramatic shift in brand personality and ground-breaking advertising series, Dove has created a lot of chatter. This is centered on â€Å"The Campaign for Real Beauty. † When the advertisements first surfa ced, they were so different and controversial that the media got involved and did news reports on the campaign. This was fantastic free advertising for Dove. Because news outlets and media personalities were discussing this campaign and the Dove brand itself, it got customers interested.Like a wildfire, word spread across the internet and people were creating blog posts, YouTube videos, updating their Facebook and Twitter accounts mostly in praise of the campaign. 9. Market Share Nothing is stated in the case about the market share of Dove, but its competitors include Proctor and Gamble’s Ivory, Kao’s Jergens, and Beiersdorf’s Nivea. However, it can be assumed that since Dove has been a leader in the health and beauty sector of the market since its introduction, it has a fairly large market share.This share may have been increased due to the brands $1. 2 billion increase from the introduction of an extended product line and â€Å"The Campaign for Real Beauty. à ¢â‚¬  10. Market Price and Distribution Coverage From personal experience and knowledge, Dove products are generally on the higher side of the pricing scale. They use high quality ingredients, and use more moisturizer than other brands so the skin stays softer and healthier. Dove sells all of their health and beauty products in grocery stores, convenience stores and drug stores.Because Dove’s â€Å"Campaign for Real Beauty† focuses on the everyday woman, it wouldn’t make sense for the company to try and sell in high end stores like Macys, Sephora or Nordstrom. Placing Dove products in places where any woman could find it increases the likelihood that the campaign will stick in the minds of target consumers and expand from there. Overall, â€Å"The Campaign for Real Beauty† is positively contributing to Dove’s brand equity. In a majority of Aaker’s markers, the campaign has clearly added a positive spin on the brands total equity. This is es pecially true in the brand’s personality.The campaign completely transformed the brand from one that merely focused on the functional benefits of the products to the feel and meaning of the brand as a whole. This is important because now that Dove has a large line of different products, creating a meaning behind the brand itself makes creating a story easier. Questions 8 and 9 Each of the consumer-created responses listed poke fun at the advertisement efforts of the Dove brand. Despite the existence of these mock advertisements and social messages, it doesn’t seem that the Dove brand or â€Å"The Campaign for Real Beauty† was hijacked by consumers.A brand hijacking is defined as â€Å"the consumer’s act of commandeering a brand from the marketing professionals by seizing control of its ideology, use and persona, and driving its evolution. † Based on what’s been accomplished by Dove and its campaign and the efforts of these consumer’s, saying the brand has been hijacked based on these few responses unrealistic. â€Å"Slob Evolution,† a consumer-created YouTube parody of Dove’s â€Å"Evolution† video features a normal looking man being transformed into a â€Å"slob† by make-up artists and the use of Photoshop. This specific video has a little over 1.5 million views on YouTube in the last six years. In contrast, the Dove video has almost 16 million views on YouTube in the same amount of time. Because so few people saw the consumer-created video as compared to the real video, I don’t think one could say that Dove lost control of the campaign’s initial meaning. In addition, majority of the comments in response to â€Å"Slob Evolution† don’t even mention the Dove brand or â€Å"The Campaign for Real Beauty. † The same could be said for â€Å"Dove vs. Axe,† a consumer-created response to Dove’s Onslaught film. There are only 5,500 views in the last three years.There hasn’t been enough exposure of these mock films to trigger a hijacking. One of the most powerful consumer-created videos is the â€Å"Onslaughter† video. It was created to get the message across that Dove allegedly uses palm oil from Indonesia that was planted after the destruction of lowland forests. While this is a powerful statement and potential problem for Dove, this advertisement doesn’t focus on â€Å"The Campaign for Real Beauty. † It does, however, present a problem because its name is very similar to the name of one of Dove’s real advertisements for the campaign.When the actual video’s name, â€Å"Onslaught,† is typed into Youtube, the consumer-created video is one of the first to come up. Again, this isn’t necessarily hijacking â€Å"The Campaign for Real Beauty,† but rather a small attack on Dove. Question 10 Based on the qualitative and quantitative success of â€Å"The Campaign for Real Beauty,† I think Dove should continue investing in the campaign. The brand has experienced phenomenal sales growth in the last five or so years, and has introduced several new products into the market through the campaign.Dove can continue to advertise using the values and messages from â€Å"The Campaign for Real Beauty,† and continue to open up dialogue about self-esteem and body image. There has been such a positive response to the campaign itself and already so much investment into programs and funds. As young girls grow up seeing Dove’s ads and messages, they will develop a loyalty and understanding of the brand. In addition, hopefully with Dove’s messages and influence, there can be radical change in the way girls view themselves.Since â€Å"real† women are the majority of women who buy Dove products, it’s important that Dove continue their focus on them. By reverting back to merely focusing on functional benefits, consumers could easily forget what Dove stood for in the past and simply change to another brand that may be cheaper and offer the same benefits. Dove must continually emphasize â€Å"The Campaign for Real Beauty† so people do not forget the social responsibility that Dove is trying to take on. In addition, no other brand or company is willing to take this similar risk, so Dove can continue to profit unopposed using this strategy.

Monday, September 16, 2019

Organizational Psychology Paper Psy 428

Organizational Psychology Paper Shanna Brookins PSY/428 12/12/2011 Organizational Psychology Paper Introduction Organizational psychology is the study of a formal organization and how individuals and groups act within that organization; in other words, the scientific study of the workplace. The goal of organizational psychology is to help organizations function the best way possible. This is achieved by helping people understand their interactions with each other and create an environment where everyone can work together to accomplish important goals.When an organization is successful, the employees have better job satisfaction. In turn, this creates better productivity which allows products and services to be produced at a lower price. This savings can be passed along to the customers therefore having a positive effect on everyone. (Jex, 2008). An industrial-organizational psychologist studies different aspects of the work environment, such as leadership, job satisfaction, on the jo b stress, and communication among employees. An industrial-organizational psychologist is brought in by organizations as consultants to solve particular problems.They apply research methods and psychological principles to improve productivity, management and marketing problems, as well as facilitate organizational development and change, and identify training and development needs. I/O psychologists often work for more than one organizational setting; they may also choose to teach in universities and colleges (Jex, 2008). Two Sides of I/O Psychology The industrial side of I/O psychology concentrates on organizational policies and processes that affect the employees on a personal level, it is sometimes called the â€Å"personnel psychology† (McCarthy, 1999).Industrial psychology uses statistics, psychometrics, as well as quantitative tools to develop rating scales, interview techniques, and psychological test. These tests are used to measure skills for the purpose of hiring, p lacement, and promotion within an organization. In addition, the industrial side handles performance appraisals and feedback, as well as training and development (Industrial and Organizational Psychology , 2008). The organizational side of I/O psychology focuses on making the most of organizational performance.This focuses on interpersonal relationships at work, how individual differences affect an organization, leadership, motivation, team and group dynamics, and organizational change and development. In addition, the organization side concentrates on job satisfaction, attitudes, and dealing with job stress such as balancing work and family (McCarthy, 1999). The Use of Research Research methods are used in I/O psychology to answer question about why employees behave the way they do. Analyses of behavior in qualitative studies involve discussions of how people experience and feel events in their lives and can be a good means of generating hypotheses and theories of what happens in o rganizational settings â€Å"(Ehigie, 2005, p. 621). Qualitative methods of research are used by I/O psychologist in organizational studies. I/O psychological may use methods such as test, questionnaires, rating scales, observation, ethnography and physiological measures to answer questions about behavior (Ehigie, 2005) Observation is a research method used in I/O psychology to understand employee’s culture and behavior.There are three observational methods that may be used, simple observation, participant observation, and archival data sources . The observational technique is best used when observing routine jobs that require apparent behaviors, for example waiting tables. This method cannot be used for jobs which require intellectual or cognitive processing for example making decisions or planning. In participant observation the observer may be a part of the event being studied. The researcher must be able to ethically preform the job; this method is used for job analysis. Archival data sources uses records or any form of data that exist, it is an important supplement to more conventional data collection methods. This method allows researcher to study issues that could not be studies in any other way (Ehigie, 2005). The Use of Statistics When data is collected by organizational researchers the data must be analyzed. The statistics, mean median, and mode are known to be the most common measures of central tendency. An average value of the item in the series or some characteristic of members in a group is a measure of central tendency.Mean represents the average for an ungrouped data . The sum of the scores divide by the total number of the scores gives the value of the mean. Median is the score or value of that central item which divides the series in exactly two equal halves. Mode is defined as the size of the variable that occurs most frequently in the series (Jex, 2008). Conclusion Organizational psychology can be used in organizations to assess job performance, training, and making hiring decisions. In addition, it can help employees develop the capabilities they need in an organization for promotions.Organizational psychology can also be used in an organization to explore why certain employees may not work well together, why some are not preforming well, as well as job satisfaction. Organizational psychology also may study why dissatisfaction is among certain employees and how it contributes to negative outcomes, such as turnover and absenteeism. Organizational psychology is applied through the human resources department or consultants. It can be used to assess any problem or issue that is related to work or careers (Industrial and Organizational Psychology , 2008) ReferencesIndustrial and Organizational Psychology . (2008). Retrieved December 11, 2011, from AllPsychlogyCareers. com http://www. allpsychologycareers. com/topics/industrial-organizational-psychology. html Ehigie, B. &. (2005). Applying Qualitative Methods in Or ganizations: A Note for Industrial/Organizational Psychologists. The Qualitative Report Volume 10 Number 3, 621-638. Jex, S. &. (2008). Organized Psychology. Hoboken,NJ: Wiley. McCarthy, D. (1999, December 8). I/O Psychology Overview notes. Retrieved December 10, 2011, from MTSU: http://frank. mtsu. edu/~pmccarth/io_ovrvw. htm

Sunday, September 15, 2019

Annotated Timeline: 1763-1783 Essay

1763: The Proclamation of 1763 was a royal directive issued after the end of the French and Indian War that prohibited settlement, surveys, and land grants west of the Appalachian Mountains. It was an attempt to organize western lands gained as a result of the 1763 Treaty of Paris and it appease Native American tribes who lived in the areas. British North American colonists resented being denied access to lands they felt they had fought for and won in the French and Indian War. 1764-Sugar Act: A law passed by British Parliament which raised taxes on foreign refined sugar, leading to a monopoly in the West Indies that was controlled by British sugar farmers. 1765-Stamp Act: An act proposed by the British Parliament to require the use of stamps for all official documents, or articles. The act met large amounts of opposition and was repealed in 1766. 1765: Stamp Act Congress: A meeting held in New York, after the Stamp Act. It was attended by some of the colonies’ representatives to devise unified protest against Britain. It is considered the first attempt of such ideas. 1766-Declaratory Act: Following the repeal of the Stamp Act, British Parliament reasserted its authority to pass laws on the colonies, even though they did not have representation. 1767-Townshend Duties: Charles Townshend taxed imported good from England such as, paper, lead, and glass. The taxes went straight to the British officials to make them better able to enforce British law. 1770-Boston Massacre: A riot that broke out in Boston due to the colonists disliking for the British troops. The troops fired on the crowd, killing several people. (Boston Massacre 1770) 1773-The Tea Act: An act from British Parliament that gave them a monopoly unfair to American tea merchants, which would lead to more tension. 1773-The Boston Tea Party: In response to the Tea Act, a group of angry colonists boarded a British boat and tossed barrels of tea into the harbor in protest during the night. (Boston Tea Party-1773) 1774-Intolerable Acts: A series of laws passed by England in attempt to punish Massachusetts for the Boston Tea Party. 1774-1st Continental Congress: A meeting of all colonies (excluding Georgia) that was held in Philadelphia after the Intolerable Acts to discuss ways to rebel against Britain, such as boycotting their trade. 1775-Lexington & Concord: The first military engagement between England soldiers and American colonists. American’s were on a mission to capture and destroy military supplies, but the British had learned of their plans, and moved the supplies elsewhere. 1775-2nd Continental Congress: A meeting of all colonies (excluding Georgia) that succeeded the 1st continental congress by having ideas of independence. By forming armies, appointing diplomats, and making formal treaties, the congress acted as the national government. (Continental Congress) 1775-Battle of Bunker Hill: After learning of British intentions of occupying the hills around Boston, 1,700 colonists attempted to fight off British troops, but had to retread due to lack of ammunition. 1775-Olive Branch Petition: An attempt to end bloodshed by sending a pact to King George, from the 2nd continental congress, stating that they will be loyal to him, if he repeals the Intolerable Acts. 1776-Common Sense: Written by Thomas Paine, Common Sense challenged the authority of the British government and the royal monarchy. The plain language that Paine used spoke to the common people of America and was the first work to openly ask for independence from Great Britain. (Common Sense-1776) 1776-Virginia Declaration of Rights: A document written to proclaim the inherent rights of man, including the right to rebel against an inadequate government. 1776-Declaration of Independence: A statement adopted by the continental congress that announced the 13 colonies regarded themselves as independent states, and no longer a part of the British Empire. 1777-Battle of Saratoga: A battle fought 9 miles south of Saratoga, New York. The American forces under Benedict Arnold and fellow commanders defeated the British General Burgoyne and laid the groundwork for the entry of France into the war on the American side. 1777-Articles of Confederation: The first constitution of the 13 American colonies. It would eventually be replaced by the Constitution of the United States. 1778-Treat of Amity and Commerce/Treat of Alliance: A commercial alliance signed in Paris between the United States and the French. The treaty was signed during the Revolutionary war. 1779-Virginia Statue of Religious Freedom: A document written by Thomas Jefferson stating that all people are entitled to practice any religion and worship any god of their choosing. 1781-Battle of Yorktown: Led by Washington and the French commander Rochambeau, British troops were defeated in Yorktown, Virginia, as it proved to be a decisive victory for America. (Battle of Yorktown-1781) 1783-Treaty of Paris: The treaty that ended the war between America and England. Spain, France, and the Dutch were awarded land as a result.

Saturday, September 14, 2019

Survey Questionnaire Sample

Employability of BSA Graduates of Saint Mary’s College of Catbalogan for the School Year 2009-2010, 2010-2011, and 2011-2012 (A Tracer Study) Survey Questionnaire I. PROFILE 1. Name of Respondents: _______________________________________________ 2. Age: ______________ Sex: __________ Civil Status: ______________________ 3. Address: __________________________________________________________ 4. Year Graduated: _____________________ II. INTERVIEW PROPER 1.Are you employed? ___YES ___NO 2. How many months/ years are you in service? ____________ 3. What is the nature of your work (position) at the present? ________________ 4. What is your status of employment? ____ Regular ____ Casual ____ Contractual Others: _________________ 5. Does your work apply to your course? ____ YES ____ NO 6. Do you enjoy your work status/ position? ____ YES ____ NO 7. Place of work? ___ Catbalogan ____ Tacloban ____ Cebu ____ Manila ____ Outside of the country: Others: ___________________________________ _ 8. What agency / company’s do you work? ____ Government ____ Private ____ Semi-Government ____ Family Business Others: ________________________________________ 9. What examination have you taken in your employment wither passed or not passed? ____ Civil Service Commission ____ Company Examination ____ CPA Board ExamOthers: ________________________________________ 10. To what degree are the knowledge and preparation you obtained in SMCC to prepare you to the nature of work? ____ High ____ Medium ____ Low 11. What is the nearest reason/s why you are unemployed? ____ I don’t feel like working ____ I want to take first and pass the CPA board examination ____ I just can’t find a job that suits my inclination ____ I just got fired from my job ____ I take up another course instead of degree Others: _____________________________________________

Friday, September 13, 2019

The influence of the european culture in management leadership style Research Paper

The influence of the european culture in management leadership style of european managers working in Asian countries focusing on - Research Paper Example The approach used in leadership and management therefore determines the outcome of the various decisions made. However, all these are influenced by factors such as the immediate as well as external environment, the structure of the organisation or institution, business culture and the relationships which exist between the management and the subordinates (Marcus et al, 2003). Management and leadership are inherently dependent on each other although leadership is a component of management and success in any decision made is influenced by the balance between the two elements (Hofstede, 1991). Management styles are influenced by the leadership styles employed in the running of business entities. There are four fundamental leadership styles although there are several others which are based on the particular management approaches used. These include democratic, laissez faire, autocratic and participative leadership styles. Democratic, laissez faire and participative management leadership s tyles involve staff while autocratic style is purely based on the management making decisions for the business or company (Marcus et al, 2003). ... Asia in specific India has been receptive to the European leadership styles compared to other parts of Asia and African countries. According to Ralston et al (1993), the increase in international affairs has led to the convergence and divergence debate where organizations take strategic positions in different ways. The authors point out that convergence thesis is where economic ideology is the main driver of cultural values for example exposure to European business leads to the adoption of European culture. Thus culture is treated as something accidental that does not have any prior planning for it to take place. On the other hand, Hosfede, (1980, 1991), Adler (2002) point out that a divergence perspective recognizes a country and its cultural differences, they emphasize that culture plays a big role in influencing the way management is conducted. Ward et al (1999) and Ralston et al (1993), indicate that when two cultures meets and equally exchange ideas and values, that is cross â⠂¬â€œdivergence, this type of divergence recognizes the importance of national culture and economic ideology and the synergy between the two â€Å"â€Å"when an individual incorporates both national culture and economic ideology influences synergistically to form a unique value system that is different from the value set supported by either national culture or economic ideology† (Ralston et al, 1997: 183). According to the Centre fro Comparative Management Studies (2011) the relationship between culture and leadership styles and agrees with the notion that culture has a small but significant impact on the leadership styles of an individual , other factors that affect an individuals leadership styles are the